So I present today some measures to take to keep such readers happy and not lose their interest. 16% average web users actually go through every word of what you have put down, rest scan your page keywords of interest and only read the relevant sections that are of interest. This calls for making your content tailor made for such readers.
- Make Lists: Therefore avoid putting your text in lengthy essay form and always favor bulleted lists instead. If you have a bunch of things to tell your audience then it is advisable that you list them out in numbers and make headings of each point, much like how I am presenting these points to you right now. Always try and present your facts and figures in list form.
- Bold and Italized: This grabs the attention of the reader and if the topic of discussion is of interest to him then he wont go anywhere before reading it fully. Wherever you are referring to important points take special care to either italize the text or make it Bold.
- Headers: This will ensure that all points being covered in your article will be seen by the visitors and will not remain unread. Structure your post body so as to include headings and sub-headings to stress upon key areas of the topic.
- Graphics: The picture will attract the attention of the reader and the words will deliver the whole story. It is said that a picture says a thousand words and here too if your article uses an image or a graphic to illustrate a point then it is always better.
- Borders: You can enclose certain key points and sections within borders to stress importance.
- White Space: A fully filled up page gives a feeling of claustrophobia to the reader, give it to him. Always leave ample space around your article and do not try to fill up all the page real estate.
- Keep it short: Also place these points in separate paragraphs. Always keep your points short and if required break them up in small parts.
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